Selected Projects

Websites I've Designed & Built

I build websites around the actual business — its customers, services, locations, search intent, and conversion path. These are websites I have personally designed and built.

Plumbing / Local Service Business

3 Kings Plumbing

I designed and built 3 Kings Plumbing as a conversion-focused local service website with dedicated plumbing services, local search architecture, service-area targeting, FAQs, strong calls to action, and clear customer pathways.

Key work

Website design
Site architecture
Service-page strategy
Local SEO structure
On-page SEO
AEO / answer-focused content
AI-search-ready content structure
Service-area targeting
Internal linking
Conversion strategy
Mobile UX
Calls, texts, and estimate CTAs

View 3 Kings Plumbing

Cleaning / Home Services

The Scrub Bros

I designed and built The Scrub Bros website to create a polished, trustworthy home-service brand while giving customers clear paths to understand services, service areas, and request an estimate.

Key work

Website design
Brand presentation
Mobile-first UX
Service architecture
Service-area architecture
On-page SEO
Local search optimization
AEO / AIO / GEO foundations
Conversion-focused CTAs
Internal linking
Trust and credibility elements

View The Scrub Bros

Multi-Location / Loyalty & Rewards

Roadside Oasis

I designed and built Roadside Oasis around a more complex customer journey involving multiple locations, rewards, app adoption, fuel savings, enrollment, and program education.

Key work

Website design
Multi-location architecture
Customer journey design
Rewards-program education
Location pages
Mobile UX
App and enrollment CTAs
Search-friendly content structure
On-page SEO
AEO / AI-search foundations
Information architecture

View Roadside Oasis

Different industries. Different customer journeys. Same principle: understand the business first, then build the website around how customers actually search, decide, and take action.

Start here

Show me the workflow that keeps eating your team's time.

Describe what happens today, what files and tools are involved, and where the process gets stuck. We'll determine whether the answer is a better SOP, a simpler process, automation, AI — or a combination.

Show Me the Workflow

Please do not send passwords, SSNs, full payment-card numbers, bank or routing numbers, or confidential files before a secure review process is established.